Aschobi is an international luxury brand with an African essence.
Aschobi exists in a space where luxury meets classic feminine elegance together with an aesthetic that enhances the natural curves of a woman.
The Aschobi woman is a true global citizen – intelligent, well travelled, socially conscious and fun. Clad in Aschobi, she reflects the opulence and freedom of her modern lifestyle. Key elements of the Aschobi brand are its bright colors, intricate ornate embroidery and bold materials.
The creation of the Aschobi brand is led by its founder and creative director, Adama Kai. Adama spent years studying in Paris, working in Europe and NYC before launching her revolutionary fashion brand – Aschobi. For Adama, the creative direction of Aschobi is to express excitement through luxurious clothes that are seductive, creative and feminine.